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yahoo-india-newspaper-adToday’s newspaper had a surprise! A full-page ad by Yahoo!

There is a picture of a smiling girl on a bright yellow background and the copy says “The Internet is under new management. Yours. ”

The small text reads “A homepage that lets you add whatever you love, an inbox that knows what you like (and don’t) and the freedom to access it from your mobile. Say hello to the new Yahoo! Take charge today at”

It ends with “It’s Y!ou”

It’s interesting to see many online companies taking interest in India. According to Comscore, Yahoo! is the second-most visited site in India, after Google (May 2008). It makes sense for Yahoo! to catch some attention before competition. Afterall, most of the people in India are not online. The last number I saw was 32.1 million. That’s like less than 3% of the total Indian population.

But do you think Yahoo! will be successful in this new strategy? Do you think this will make a difference?