Creating value is a difficult thing. If you market products or services, you need to provide value in terms of quality, functionality and pricing. If you are marketing yourself, you create value by doing things differently and making it work by doing it differently.
But what do you do when you have competition? Creating value is easy when you are the single player. But when there is someone else offering something similar, what kind of value would you create? A better one. And value is always created for the customer.
If you and your competition have the same product or offer the same services, the difference you offer is consistency. Consistency, really is a rarity in today’s world. Offering the same high value over and over again drills down one concept in your customer’s mind – trust. If your customer can trust you, it does not matter who your competition is – they will keep coming back to you.
Creating consistent value can be tough. But if you keep at it, they will notice you and stick with you.
Image courtesy: singing