I think it is time for India to have a marketing revolution. As I make this statement, I acknowledge that, as a country, we have some great companies, products and services. We are also known for great creatives and campaigns. But I am not referring to the few who are successful or to a particular function within marketing but to the general attitude towards marketing (and how that can apply to our everyday, sometimes personal, life).
The reasons why I think we need a marketing revolution are plenty and just to list a few:
- Everybody seems to be doing the tried and tested. Nothing new!
- Involvement (at different levels) seems to be at an all-time low.
- Poorly executed marketing strategies (not just flyers, but the whole works sometimes)