Tag Archive - Marketing

Tradeshows 101: Starting out on the tradeshow circuit

July 23, 2011 in Events 101, Marketing with 0 Comments

I did a simple Google search on managing tradeshows and I noticed a lot of stuff on tradeshow management was written by booth suppliers or vendors and there were none really written by company personnel (like me) sharing their experiences on and off the show floor. So here’s my series on tradeshows/event management.

Tradeshow Bookings start early

I will start with four rules that I use every year.

  1. Start early.Think 1 year. For those of you who haven’t gotten into the rhythm of the events tune, one year may sound like a lot of time. But it is true, a lot of things can happen before one year. For one, all the key slots/booth spaces for next year’s event get booked at this year’s show. So if you want a good spot for next year’s show, make sure you meet with your sales rep during the show.What if you weren’t at this year’s show or you decided to do the show for the first time? Then you don’t have a choice. Try to book the show as early as possible to get best pricing and a good location. More than the pricing, it is the location that matters.
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The Indian Marketing Revolution

January 21, 2011 in Ideas, Marketing with 0 Comments

In India, we have had our green and white revolutions. We are having our high-tech revolution. They are also trying for a tiger-striped revolution.

I think it is time for India to have a marketing revolution. As I make this statement, I acknowledge that, as a country, we have some great companies, products and services. We are also known for great  creatives and campaigns. But I am not referring to the few who are successful or to a particular function within marketing but to the general attitude towards marketing (and how that can apply to our everyday, sometimes personal, life).

The reasons why I think we need a marketing revolution are plenty and just to list a few:

  • Everybody seems to be doing the tried and tested. Nothing new!
  • Involvement (at different levels) seems to be at an all-time low.
  • Poorly executed marketing strategies (not just flyers, but the whole works sometimes)

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Value in today’s marketing

December 2, 2009 in Branding, Business, Marketing with 5 Comments

value-coffee-cupsCreating value is a difficult thing. If you market products or services, you need to provide value in terms of quality, functionality and pricing. If you are marketing yourself, you create value by doing things differently and making it work by doing it differently.

But what do you do when you have competition? Creating value is easy when you are the single player. But when there is someone else offering something similar, what kind of value would you create? A better one. And value is always created for the customer.

If you and your competition have the same product or offer the same services, the difference you offer is consistency. Consistency, really is a rarity in today’s world. Offering the same high value over and over again drills down one concept in your customer’s mind – trust. If your customer can trust you, it does not matter who your competition is – they will keep coming back to you.

Creating consistent value can be tough. But if you keep at it, they will notice you and stick with you.

Image courtesy: singing

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