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	<title>Lucid Confusions &#187; Marketing</title>
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	<description>An Indian’s Journey Through Marketing &#38; Life In General</description>
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		<title>I&#8217;m lovin the new rule: No more than 200 SMS</title>
		<link>http://lucidconfusions.com/2012/01/15/im-lovin-the-new-rule-no-more-than-200-sms/</link>
		<comments>http://lucidconfusions.com/2012/01/15/im-lovin-the-new-rule-no-more-than-200-sms/#comments</comments>
		<pubDate>Sun, 15 Jan 2012 17:43:34 +0000</pubDate>
		<dc:creator>ashish</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://lucidconfusions.com/?p=1064</guid>
		<description><![CDATA[One of the things I am glad I am not carrying in from 2011, this year, are the barrage of text messages on my cellphone. Back in 2009, I wrote about mobile SMS spam. Back then, I used to accumulate 51 short messages in 3 days. Early in 2011, I was accumulating 51 messages in [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>You suck at PowerPoint</title>
		<link>http://lucidconfusions.com/2011/08/04/you-suck-at-powerpoint/</link>
		<comments>http://lucidconfusions.com/2011/08/04/you-suck-at-powerpoint/#comments</comments>
		<pubDate>Wed, 03 Aug 2011 19:01:20 +0000</pubDate>
		<dc:creator>ashish</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[powerpoint]]></category>
		<category><![CDATA[presentation]]></category>

		<guid isPermaLink="false">http://lucidconfusions.com/?p=1014</guid>
		<description><![CDATA[Presentations have been a very dear subject to me. More than the actual deck, the whole art of capturing your audience&#8217;s attention is what makes the presentation come alive. Unfortunately, I have found no easy way/cheat/hack to get that technique. Some people seem to be naturally good at it while others struggle to make connection [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Tradeshows 101: Starting out on the tradeshow circuit</title>
		<link>http://lucidconfusions.com/2011/07/23/tradeshows-101-starting-out-on-the-tradeshow-circuit/</link>
		<comments>http://lucidconfusions.com/2011/07/23/tradeshows-101-starting-out-on-the-tradeshow-circuit/#comments</comments>
		<pubDate>Sat, 23 Jul 2011 18:50:12 +0000</pubDate>
		<dc:creator>ashish</dc:creator>
				<category><![CDATA[Events 101]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[event management]]></category>
		<category><![CDATA[industry events]]></category>
		<category><![CDATA[tradeshows]]></category>

		<guid isPermaLink="false">http://lucidconfusions.com/?p=966</guid>
		<description><![CDATA[I did a simple Google search on managing tradeshows and I noticed a lot of stuff on tradeshow management was written by booth suppliers or vendors and there were none really written by company personnel (like me) sharing their experiences on and off the show floor. So here’s my series on tradeshows/event management. I will [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>If content is king, design is queen</title>
		<link>http://lucidconfusions.com/2011/03/12/if-content-is-king-design-is-queen/</link>
		<comments>http://lucidconfusions.com/2011/03/12/if-content-is-king-design-is-queen/#comments</comments>
		<pubDate>Sat, 12 Mar 2011 13:17:53 +0000</pubDate>
		<dc:creator>ashish</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[design]]></category>

		<guid isPermaLink="false">http://lucidconfusions.com/?p=784</guid>
		<description><![CDATA[You shouldn&#8217;t judge a book by its cover. But the cover of the book is what makes - the reader pick your book from the book rack. the recruiter choose your resume to read from the pile. a girl look at you in a crowded club. the impression you make when you walk into a [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Indian Marketing Revolution</title>
		<link>http://lucidconfusions.com/2011/01/21/the-indian-marketing-revolution/</link>
		<comments>http://lucidconfusions.com/2011/01/21/the-indian-marketing-revolution/#comments</comments>
		<pubDate>Fri, 21 Jan 2011 09:22:36 +0000</pubDate>
		<dc:creator>ashish</dc:creator>
				<category><![CDATA[Ideas]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://lucidconfusions.com/?p=744</guid>
		<description><![CDATA[In India, we have had our green and white revolutions. We are having our high-tech revolution. They are also trying for a tiger-striped revolution. I think it is time for India to have a marketing revolution. As I make this statement, I acknowledge that, as a country, we have some great companies, products and services. [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Rethinking Repetition</title>
		<link>http://lucidconfusions.com/2010/12/19/rethinking-repetition/</link>
		<comments>http://lucidconfusions.com/2010/12/19/rethinking-repetition/#comments</comments>
		<pubDate>Sat, 18 Dec 2010 19:06:00 +0000</pubDate>
		<dc:creator>ashish</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://lucidconfusions.com/?p=686</guid>
		<description><![CDATA[One man&#8217;s audience may not be every man&#8217;s audience. Just because something has been said before does not mean it cannot be said again. That is another reason why some ideas are worth sharing again. In fact, the whole concept of social media is based on repetition. Content creators create or mash content. Content share-rs. [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The business value behind social media</title>
		<link>http://lucidconfusions.com/2010/12/01/the-business-value-behind-social-media/</link>
		<comments>http://lucidconfusions.com/2010/12/01/the-business-value-behind-social-media/#comments</comments>
		<pubDate>Tue, 30 Nov 2010 19:44:32 +0000</pubDate>
		<dc:creator>ashish</dc:creator>
				<category><![CDATA[Learning]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://lucidconfusions.com/?p=656</guid>
		<description><![CDATA[This is one of the best discussions I have seen in recent past. Martin Giles does a great job in moderating the panel. Add two of my favorite authors (the third one just got on my list), you have a WIN! Direct link to the video on YouTube]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Commonwealth Games, not common wealth anymore</title>
		<link>http://lucidconfusions.com/2010/08/27/commonwealth-games-not-common-wealth-anymore/</link>
		<comments>http://lucidconfusions.com/2010/08/27/commonwealth-games-not-common-wealth-anymore/#comments</comments>
		<pubDate>Thu, 26 Aug 2010 20:19:27 +0000</pubDate>
		<dc:creator>ashish</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://lucidconfusions.com/?p=618</guid>
		<description><![CDATA[If you have ever played strategy games like Caesar or Sim City, you would notice the people inside the game get bored and the game tells you need to give them some sort of entertainment. You are expected to build gardens, parks, arenas or theaters and allow citizens to chill out. In the game, it [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>What happened to Barnes &amp; Noble?</title>
		<link>http://lucidconfusions.com/2010/08/20/what-happened-to-barnes-noble/</link>
		<comments>http://lucidconfusions.com/2010/08/20/what-happened-to-barnes-noble/#comments</comments>
		<pubDate>Thu, 19 Aug 2010 21:06:17 +0000</pubDate>
		<dc:creator>ashish</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[bookstore]]></category>

		<guid isPermaLink="false">http://lucidconfusions.com/?p=573</guid>
		<description><![CDATA[One of my favorite places to visit when I am in the US are book stores. Walking down the street, subway or inside a mall, if I see a book store, I have to go inside. And most of time, I end up purchasing something, even though I may not have finished reading my previous [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
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		<title>Old Spice &amp; Isaiah Mustafa make social marketing history</title>
		<link>http://lucidconfusions.com/2010/07/23/old-spice-isaiah-mustafa-make-social-marketing-history/</link>
		<comments>http://lucidconfusions.com/2010/07/23/old-spice-isaiah-mustafa-make-social-marketing-history/#comments</comments>
		<pubDate>Fri, 23 Jul 2010 14:45:26 +0000</pubDate>
		<dc:creator>ashish</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[featured]]></category>
		<category><![CDATA[oldspice]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://lucidconfusions.com/?p=558</guid>
		<description><![CDATA[Much has been said about the new Old Spice &#8220;the man your man should smell like&#8221; commercials and Isaiah Mustafa, the ridiculously handsome guy whose random rambles got viral on the Internet. The result: you see an old brand reinvent itself and put themselves in people&#8217;s thoughts. The commercials were originally launched in the US [...]]]></description>
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		<slash:comments>3</slash:comments>
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