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	<title>Lucid Confusions &#187; Branding</title>
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	<link>http://lucidconfusions.com</link>
	<description>An Indian’s Journey Through Marketing &#38; Life In General</description>
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		<title>If content is king, design is queen</title>
		<link>http://lucidconfusions.com/2011/03/12/if-content-is-king-design-is-queen/</link>
		<comments>http://lucidconfusions.com/2011/03/12/if-content-is-king-design-is-queen/#comments</comments>
		<pubDate>Sat, 12 Mar 2011 13:17:53 +0000</pubDate>
		<dc:creator>ashish</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[design]]></category>

		<guid isPermaLink="false">http://lucidconfusions.com/?p=784</guid>
		<description><![CDATA[You shouldn&#8217;t judge a book by its cover. But the cover of the book is what makes - the reader pick your book from the book rack. the recruiter choose your resume to read from the pile. a girl look at you in a crowded club. the impression you make when you walk into a [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Old Spice &amp; Isaiah Mustafa make social marketing history</title>
		<link>http://lucidconfusions.com/2010/07/23/old-spice-isaiah-mustafa-make-social-marketing-history/</link>
		<comments>http://lucidconfusions.com/2010/07/23/old-spice-isaiah-mustafa-make-social-marketing-history/#comments</comments>
		<pubDate>Fri, 23 Jul 2010 14:45:26 +0000</pubDate>
		<dc:creator>ashish</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[featured]]></category>
		<category><![CDATA[oldspice]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://lucidconfusions.com/?p=558</guid>
		<description><![CDATA[Much has been said about the new Old Spice &#8220;the man your man should smell like&#8221; commercials and Isaiah Mustafa, the ridiculously handsome guy whose random rambles got viral on the Internet. The result: you see an old brand reinvent itself and put themselves in people&#8217;s thoughts. The commercials were originally launched in the US [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<item>
		<title>Value in today&#8217;s marketing</title>
		<link>http://lucidconfusions.com/2009/12/02/value-in-todays-marketing/</link>
		<comments>http://lucidconfusions.com/2009/12/02/value-in-todays-marketing/#comments</comments>
		<pubDate>Tue, 01 Dec 2009 20:07:37 +0000</pubDate>
		<dc:creator>ashish</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[value]]></category>

		<guid isPermaLink="false">http://lucidconfusions.com/?p=485</guid>
		<description><![CDATA[Creating value is a difficult thing. If you market products or services, you need to provide value in terms of quality, functionality and pricing. If you are marketing yourself, you create value by doing things differently and making it work by doing it differently. But what do you do when you have competition? Creating value [...]]]></description>
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		<slash:comments>5</slash:comments>
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		<title>Hyundai: Marketer of the year</title>
		<link>http://lucidconfusions.com/2009/11/10/hyundai-marketer-of-the-year/</link>
		<comments>http://lucidconfusions.com/2009/11/10/hyundai-marketer-of-the-year/#comments</comments>
		<pubDate>Mon, 09 Nov 2009 19:17:55 +0000</pubDate>
		<dc:creator>ashish</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[cars]]></category>
		<category><![CDATA[hyundai]]></category>

		<guid isPermaLink="false">http://lucidconfusions.com/?p=388</guid>
		<description><![CDATA[Now that&#8217;s one brand I would never expect to win something like that. I have seen Hyundai ever since I was in school and it has always been a Korean car company. And we were told that &#8220;Korean car companies do not make good cars&#8221;. But lot has changed over the years. They made better [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Execution Ain’t Everything!</title>
		<link>http://lucidconfusions.com/2009/09/30/execution-ain%e2%80%99t-everything/</link>
		<comments>http://lucidconfusions.com/2009/09/30/execution-ain%e2%80%99t-everything/#comments</comments>
		<pubDate>Tue, 29 Sep 2009 20:57:49 +0000</pubDate>
		<dc:creator>ashish</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[success]]></category>
		<category><![CDATA[tactics]]></category>

		<guid isPermaLink="false">http://lucidconfusions.com/?p=195</guid>
		<description><![CDATA[I wanted to kiss Seth&#8217;s bald head for writing this. He lists the &#8220;hierarchy of success&#8221;. Attitude &#124; Approach &#124; Goals &#124; Strategy &#124; Tactics &#124; Execution You have heard it said, &#8220;It&#8217;s all about execution!&#8221; But what is the point in trying to execute something you have no clue about?! Execution is the last [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Presentation is everything</title>
		<link>http://lucidconfusions.com/2008/03/20/presentation-is-everything/</link>
		<comments>http://lucidconfusions.com/2008/03/20/presentation-is-everything/#comments</comments>
		<pubDate>Thu, 20 Mar 2008 03:24:47 +0000</pubDate>
		<dc:creator>ashish</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[packaging]]></category>
		<category><![CDATA[presentation]]></category>

		<guid isPermaLink="false">http://lucidconfusions.com/2008/03/20/presentation-is-everything/</guid>
		<description><![CDATA[If it is personal. Official. Website. Dressing. Resume. Party. Office. Food. How you package it makes a lot of difference.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The bold, authentic marketing statement</title>
		<link>http://lucidconfusions.com/2007/11/11/the-bold-authentic-statement/</link>
		<comments>http://lucidconfusions.com/2007/11/11/the-bold-authentic-statement/#comments</comments>
		<pubDate>Sun, 11 Nov 2007 17:38:50 +0000</pubDate>
		<dc:creator>ashish</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://lucidconfusions.com/?p=69</guid>
		<description><![CDATA[Dove&#8217;s new series of campaigns &#8211; this time, a direct attack on the beauty industry itself. Quite a bold stand! www.campaignforrealbeauty.co.uk has three campaigns - Onslaught says &#8211; &#8220;Talk to your daughter before the beauty industry does&#8221; Evolution &#8211; the real beauty workshop, that shows people getting made for ads and magazine covers. Pro age [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Brand Change &#8211; Whose decision is it anyway?</title>
		<link>http://lucidconfusions.com/2007/11/05/brand-change-whose-decision-is-it-anyway/</link>
		<comments>http://lucidconfusions.com/2007/11/05/brand-change-whose-decision-is-it-anyway/#comments</comments>
		<pubDate>Mon, 05 Nov 2007 19:17:44 +0000</pubDate>
		<dc:creator>ashish</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[brand change]]></category>

		<guid isPermaLink="false">http://lucidconfusions.com/?p=65</guid>
		<description><![CDATA[Just read The Best and Worst Logo Remakes of the Century and UnderConsideration&#8217;s Brand New blog. They give a comparison-commentary about the changes that have taken place in some of the most well known brands around the globe. Reminds me of what my Brand Management professor said a couple of years back &#8211; &#8220;It is [...]]]></description>
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		<slash:comments>1</slash:comments>
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