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	<title>Lucid Confusions &#187; Advertising</title>
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	<description>An Indian’s Journey Through Marketing &#38; Life In General</description>
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		<title>If content is king, design is queen</title>
		<link>http://lucidconfusions.com/2011/03/12/if-content-is-king-design-is-queen/</link>
		<comments>http://lucidconfusions.com/2011/03/12/if-content-is-king-design-is-queen/#comments</comments>
		<pubDate>Sat, 12 Mar 2011 13:17:53 +0000</pubDate>
		<dc:creator>ashish</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[design]]></category>

		<guid isPermaLink="false">http://lucidconfusions.com/?p=784</guid>
		<description><![CDATA[You shouldn&#8217;t judge a book by its cover. But the cover of the book is what makes - the reader pick your book from the book rack. the recruiter choose your resume to read from the pile. a girl look at you in a crowded club. the impression you make when you walk into a [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>A Campaign Against Bad Customer Service</title>
		<link>http://lucidconfusions.com/2009/10/16/a-campaign-against-bad-customer-service/</link>
		<comments>http://lucidconfusions.com/2009/10/16/a-campaign-against-bad-customer-service/#comments</comments>
		<pubDate>Fri, 16 Oct 2009 12:18:16 +0000</pubDate>
		<dc:creator>ashish</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[bad customer service]]></category>

		<guid isPermaLink="false">http://lucidconfusions.com/?p=296</guid>
		<description><![CDATA[A barber wants to get things done quickly without focusing on the quality of his work. You see he is getting his joint renovated and he cannot afford to close it down for a couple of weeks. That could affect his business. So what does he do? Keep one side of his shop open and [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Yahoo! does full page newspaper ads</title>
		<link>http://lucidconfusions.com/2009/10/05/yahoo-does-full-page-newspaper-ads/</link>
		<comments>http://lucidconfusions.com/2009/10/05/yahoo-does-full-page-newspaper-ads/#comments</comments>
		<pubDate>Mon, 05 Oct 2009 07:21:30 +0000</pubDate>
		<dc:creator>ashish</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[newspaper]]></category>
		<category><![CDATA[yahoo]]></category>

		<guid isPermaLink="false">http://lucidconfusions.com/?p=223</guid>
		<description><![CDATA[Today&#8217;s newspaper had a surprise! A full-page ad by Yahoo! There is a picture of a smiling girl on a bright yellow background and the copy says &#8220;The Internet is under new management. Yours. &#8221; The small text reads &#8220;A homepage that lets you add whatever you love, an inbox that knows what you like [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>The Vodafone Music Station is a very stupid idea</title>
		<link>http://lucidconfusions.com/2008/03/17/the-vodafone-music-station-is-a-very-stupid-idea/</link>
		<comments>http://lucidconfusions.com/2008/03/17/the-vodafone-music-station-is-a-very-stupid-idea/#comments</comments>
		<pubDate>Sun, 16 Mar 2008 21:08:59 +0000</pubDate>
		<dc:creator>ashish</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[bad ideas]]></category>
		<category><![CDATA[paid music]]></category>
		<category><![CDATA[vodafone]]></category>

		<guid isPermaLink="false">http://lucidconfusions.com/2008/03/17/the-vodafone-music-station-is-a-very-stupid-idea/</guid>
		<description><![CDATA[Did any of you see this? If you are in India, it is hard to miss it. Vodafone has got TV spots, newspaper ads, billboards, flyers for their new Vodafone Music Station. The idea is users can call in and listen to music on the Vodafone network. They boast of a collection of 40,000 songs [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>The bold, authentic marketing statement</title>
		<link>http://lucidconfusions.com/2007/11/11/the-bold-authentic-statement/</link>
		<comments>http://lucidconfusions.com/2007/11/11/the-bold-authentic-statement/#comments</comments>
		<pubDate>Sun, 11 Nov 2007 17:38:50 +0000</pubDate>
		<dc:creator>ashish</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://lucidconfusions.com/?p=69</guid>
		<description><![CDATA[Dove&#8217;s new series of campaigns &#8211; this time, a direct attack on the beauty industry itself. Quite a bold stand! www.campaignforrealbeauty.co.uk has three campaigns - Onslaught says &#8211; &#8220;Talk to your daughter before the beauty industry does&#8221; Evolution &#8211; the real beauty workshop, that shows people getting made for ads and magazine covers. Pro age [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Relevant Content in Right Containers</title>
		<link>http://lucidconfusions.com/2007/11/02/relevant-content-in-right-containers/</link>
		<comments>http://lucidconfusions.com/2007/11/02/relevant-content-in-right-containers/#comments</comments>
		<pubDate>Fri, 02 Nov 2007 21:22:29 +0000</pubDate>
		<dc:creator>ashish</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[content]]></category>

		<guid isPermaLink="false">http://lucidconfusions.com/?p=64</guid>
		<description><![CDATA[When you make your next brochure, website or presentation, think from your audience&#8217;s perspective. What is he/she looking for? Don&#8217;t tell them all that you know (e.g. list of features). Give them more! It is like borrowing empty jars from them and filling your content accordingly, depending on the size and shape of the jar. [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing/Branding Keywords</title>
		<link>http://lucidconfusions.com/2007/10/05/marketingbranding-keywords/</link>
		<comments>http://lucidconfusions.com/2007/10/05/marketingbranding-keywords/#comments</comments>
		<pubDate>Fri, 05 Oct 2007 18:24:00 +0000</pubDate>
		<dc:creator>ashish</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Learning]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://lucidconfusions.com/?p=61</guid>
		<description><![CDATA[Kolbrener has come up with a periodic table, but of marketing and branding terms. Quite interesting. Marketing and advertising students will find this useful.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Missing Contact</title>
		<link>http://lucidconfusions.com/2007/09/18/the-missing-contact/</link>
		<comments>http://lucidconfusions.com/2007/09/18/the-missing-contact/#comments</comments>
		<pubDate>Tue, 18 Sep 2007 07:37:41 +0000</pubDate>
		<dc:creator>ashish</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Customer Service]]></category>

		<guid isPermaLink="false">http://lucidconfusions.com/?p=43</guid>
		<description><![CDATA[Don&#8217;t Citibank customers or prospects need a number or email to contact for some information? Sure, there is a tab called Customer Service. It took me 30 minutes to figure out that it had the  information I needed. Sometimes, just using the right keywords is important, if not essential!]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Buy freedom on Ebay.com</title>
		<link>http://lucidconfusions.com/2007/07/03/buy-freedom-on-ebaycom/</link>
		<comments>http://lucidconfusions.com/2007/07/03/buy-freedom-on-ebaycom/#comments</comments>
		<pubDate>Tue, 03 Jul 2007 17:34:04 +0000</pubDate>
		<dc:creator>ashish</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://lucidconfusions.com/?p=31</guid>
		<description><![CDATA[Whatever happened to meaningful messages?]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Positive Marketing</title>
		<link>http://lucidconfusions.com/2007/06/27/positive-marketing/</link>
		<comments>http://lucidconfusions.com/2007/06/27/positive-marketing/#comments</comments>
		<pubDate>Wed, 27 Jun 2007 17:03:20 +0000</pubDate>
		<dc:creator>ashish</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://lucidconfusions.com/?p=18</guid>
		<description><![CDATA[Seth Godin talks about Verizon&#8217;s rant against the iPhone. Well..it is a memo to Verizon employees on how the iPhone is not such a great phone and what they should know to possibly dissuade customers from getting the iPhone. Seth makes an interesting statement &#8211; &#8220;your criticism of the phone is also criticism of my [...]]]></description>
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		<slash:comments>1</slash:comments>
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