One man’s audience may not be every man’s audience.
Just because something has been said before does not mean it cannot be said again. That is another reason why some ideas are worth sharing again. In fact, the whole concept of social media is based on repetition. Content creators create or mash content. Content share-rs. echo that content. Everybody, at different points, are either one.
Success, sometimes is defined by how many times your story was repeated – how many people liked your video or how many retweets you got on that post. Ideas go viral because of this repetition.
Repetition + your opinion = more valuable comment.
More valuable comment * other more valuable comments = conversation.
That is why it is recommended to add your opinion to a retweet than a simple RT (which is why I find it strange why Twitter promotes retweeting without any edits). Facebook allows conversations around certain events – a statement, link, picture or a video. It is easier to track the (larger) conversation on Twitter (it’s reminds me of IRC).
As people, our opinions vary. Differences abound. But that is exactly what makes conversations interesting. If we were surrounded by yes men (or women), then life would get boring.
But we often hesitate to say something for fear of criticism. The fear exists because we worry we will have to change our opinions. But what if that criticism helps hone our ideas and opinions. I can proudly say that some of the greatest influences in my life were my critics. (That is another topic!)
When in conversation, always keep in mind that – what appeals to one set of people may not appeal to another. It is important to understand that difference and move forward.
Don’t be scared to say something because you think (or know) someone else has said it already. Your audience may not have heard it. And even if they have, some of them may appreciate hearing it again.
If you have ever played strategy games like Caesar or Sim City, you would notice the people inside the game get bored and the game tells you need to give them some sort of entertainment. You are expected to build gardens, parks, arenas or theaters and allow citizens to chill out. In the game, it helps enhance your popularity among the people.
One of my favorite places to visit when I am in the US are book stores. Walking down the street, subway or inside a mall, if I see a book store, I have to go inside. And most of time, I end up purchasing something, even though I may not have finished reading my previous purchases. Among all the physical stores I have visited, I have always liked the Barnes & Noble store. I stress “physical” because my favorite store is Amazon.com, simply because I get a better deal on books and CDs apart from the expansive range of stuff I have access to and access to different opinions about what I am about to buy.
Much has been said about the new Old Spice “the man your man should smell like” commercials and Isaiah Mustafa, the ridiculously handsome guy whose random rambles got viral on the Internet. The result: you see an old brand reinvent itself and put themselves in people’s thoughts.
One of my favorite marketing authors, 
Creating value is a difficult thing. If you market products or services, you need to provide value in terms of quality, functionality and pricing. If you are marketing yourself, you create value by doing things differently and making it work by doing it differently.
When I started writing this, I thought English was the largest spoken language. But Chinese Mandarin is. English is ranked third. English is the official language in 53 countries. And I kinda get the feeling that it is one of the most abused languages in the world too. (Abused may be too harsh a term but you get the idea!) :)
