I’m lovin the new rule: No more than 200 SMS

January 15, 2012 — Leave a comment

One of the things I am glad I am not carrying in from 2011, this year, are the barrage of text messages on my cellphone. Back in 2009, I wrote about mobile SMS spam. Back then, I used to accumulate 51 short messages in 3 days. Early in 2011, I was accumulating 51 messages in just a day! That’s how bad it got. Then the Telecom Regulatory Authority of India (TRAI) came up with a beautiful plan. They said, “No SIM should send out more than 200 SMS in a  day.”

The day after that came to pass, a beautiful thing happened. I stopped getting messages about land that was for sale in some corner, offers from broadband companies, stock investment ideas, insurance schemes and stuff I don’t know why someone would want to sell via SMS. My cellphone stopped ringing at 1 a.m. offering me a job in a call center.

I actually check my messages now. Thank you, TRAI.


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