Value in today’s marketing

December 2, 2009 — 5 Comments

value-coffee-cupsCreating value is a difficult thing. If you market products or services, you need to provide value in terms of quality, functionality and pricing. If you are marketing yourself, you create value by doing things differently and making it work by doing it differently.

But what do you do when you have competition? Creating value is easy when you are the single player. But when there is someone else offering something similar, what kind of value would you create? A better one. And value is always created for the customer.

If you and your competition have the same product or offer the same services, the difference you offer is consistency. Consistency, really is a rarity in today’s world. Offering the same high value over and over again drills down one concept in your customer’s mind – trust. If your customer can trust you, it does not matter who your competition is – they will keep coming back to you.

Creating consistent value can be tough. But if you keep at it, they will notice you and stick with you.

Image courtesy: singing


5 responses to Value in today’s marketing

  1. This is a great point Ashish. Every morning I stop by the same Dunkin Donuts on my way to work. It’s slightly out of the way but the service, and flavor of the drink is consistently good.
    On the weekends there is a location closer to home, yet service & taste are unpredictable depending on who’s working; in this case I tend to visit a competitor.

  2. Hey Trent…long time, no see. Hope you are keeping well. Didn’t know you had a new blog! Thanks for stopping by.

  3. nice post … keep it coming!

  4. Its nice post….

    One way looking at it is maintaining consistency and another way is to change according to time and innovating ideas…

    Can be debated ………………

    Good one.

  5. (S) Pole Position December 20, 2009 at 3:19 am

    Hyundai is emerging as a player to reckon with in this tight and saturated world automotive market. The value equation you speak about drives home the point. Slips like the following give other players a great fighting chance. Congratulations, BMW.

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