Now that’s one brand I would never expect to win something like that. I have seen Hyundai ever since I was in school and it has always been a Korean car company. And we were told that “Korean car companies do not make good cars”.
But lot has changed over the years. They made better cars. They made better noise. From the Indian perspective, they entered the Indian market and are doing quite well. September 2009 saw record sales for Hyundai with a 25% YOY growth. And now they seem to be doing well in other markets, especially the US market which has been dominated by Japanese brands. You can read more about it here.
Here are the Hyundai Assurance ads that made them quite popular during the economic recession. You can hear the voice-over say, “Now finance or lease any new Hyundai, and if you lose your income in the next year, you can return it. That’s the Hyundai Assurance. An automaker that’s got your back. Now isn’t that a nice change?”
Very few brands actually looked recession in the face and made something of it. Congrats Hyundai!