It always works. At least, most of the time I have seen it.

This time, it is Seth Godin’s (wooden) boxed set of five books with a special gift at $64. He says it would cost $100 to buy the books separately from the bookstore.

There are going to be only 800 boxes sold. And when this post goes public, it is already come down to 41 boxes. And it has only been three hours since he made this post.

I wonder if I can sell software like this! :)