Mobile Spam & Permission Marketing

September 30, 2009 — 4 Comments

Phone-SMS-Spam-IndiaJust when I thought I had SPAM in control, at least in my email and blog comments (thanks to Akismet!), people find a new way to spam me. SMS. Vendors have this strange notion that if they send me a SMS, there is a better chance of me buying their product.

Flash News: You are wrong! I start to hate your product when you Spam-SMS me. The more your Spam-SMS me, the less chance of me buying your product (even if I needed it).

As I am writing this (the time now is 11p.m. IST), I get a SMS about a job opening in some call center. I have never worked in call centers. I have never registered myself for a job at a call center. Then on what basis are they sending me these messages?

It has been worse – I have got one of these Spam-SMS at 1a.m. Another time, some computer repair guy/company sent me the same SMS about his repair services 24 times, over a period of 30 minutes. I was in church at that time.

Permission marketing for these guys seems to be defined like this – “Sir, you have a cellphone? That’s good enough. You just gave us permission!”

Image: A screenshot of some of the unread Spam-SMS I have received. It accumulated to 51 unread SMS in just 3 days!


4 responses to Mobile Spam & Permission Marketing

  1. Permission marketing for these guys seems to be defined like this – “Sir, you have a cellphone? That’s good enough. You just gave us permission!”

    Not just that. When you visit places like Ascendas, Chennai, you are asked to leave your cellphone numbers at the security desk and where do you think all those details will end up in?? I hear that people even make money out of trading that.

    Easo

  2. Thanks Easo for dropping by. You can be sure that lists are traded. They even have a term for it – “number harvesting”.

    Have a nice day!

Trackbacks and Pingbacks:

  1. For effective SMS marketing - October 10, 2009

    […] Today the cell phone user is inundated with marketing SMS and it is increasingly difficult to catch user attention. Check out my friend’s frustration on the number of mobile spam he receives: “51 unread SMS in just 3 days!” […]

  2. I’m lovin the new rule: No more than 200 SMS | Lucid Confusions - January 15, 2012

    […] carrying in from 2011, this year, are the barrage of text messages on my cellphone. Back in 2009, I wrote about mobile SMS spam. Back then, I used to accumulate 51 short messages in 3 days. Early in 2011, I was accumulating 51 […]

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