The bold, authentic marketing statement

November 11, 2007 — Leave a comment

Dove’s new series of campaigns – this time, a direct attack on the beauty industry itself. Quite a bold stand!

www.campaignforrealbeauty.co.uk has three campaigns –

Onslaught says – “Talk to your daughter before the beauty industry does”
Dove Onslaught Campaign

Evolution – the real beauty workshop, that shows people getting made for ads and magazine covers.
Dove Evolution Campaign

Pro age – “too old to be in an anti-aging ad”
Dove Pro Age Campaign

These are powerful and authentic stories. Stories you want to believe is true. Stories you know, could be true. Authentic stories reach out to people. It is no wonder that Dove, a UniLever brand, is one of the best-selling world over.


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