Archive - November, 2007

bLaugh – laugh blogging

I am a fan of comics. Came across bLaugh today.  It calls itself “the un-official comic of the blogosphere”. Some pretty good funnies in there..check them out.

Using Wndows Vista is Torture

Understanding Women

One thing I noticed about the site is that it is slow (during navigation). So to get quick access to all the strips at once, subscribe to its RSS. I do it in Google Reader and all I need to do is scroll down – all the strips gets loaded.

Moving Blogs – behind the scenes look

It wasn’t as bad as I thought it would be. In fact, it was quite easy. Here’s a quick overview:

  • Book domain (lucidconfusions.com) and hosting space.
  • Install blogging software on your hosting. I used WordPress. GoDaddy has a easy admin interface where I was able to easily install it at a click of a button.
    (I installed WordPress in the root folder so that users can access my blog by just going to lucidconfusions.com. No subdomains.)
  • Setup (Customize) WordPress. This is where most time was spent.
    • Choose a theme. I used K2. I was using it in my previous blog and I liked its simplicity and framework features. (Themes have to be downloaded (, unzipped), transferred via FTP to your remote server and then activated from inside WordPress Control Center. Again, quite easy.)
    • Import content from my previous blog. I thought this would be the hardest part. But this was the easiest. Easy as Export and Import. All posts, comments and author information was perfect. (The only issue (not exactly) I noticed here is that all images are still pointing to my old blog. I may have to manually change all the links to my current blog.)
    • Setup the side bar. This will be quite time consuming. Choosing what you want on your side bar and then setting them up. Some plugins will have to be downloaded, transferred via FTP to the required folder and activated from inside the WordPress Control Center.
    • Setup RSS via FeedBurner. WordPress does have an inbuilt RSS feed. But I prefer FeedBurner because it has some cool related tools and stats.
  • Update links in third party sites where you were first registered, like Technorati, MyBlogLog, Twitter etc. (This is the part where you can start feeling bad cause you have to literally start from the scratch but I guess it will be worth it!)
  • Inform people who follow your blog
    • Leave a post on the old blog redirecting them to the new one.
    • Inform some close followers by email of your change. (I am yet to get this done.)
  • Start Blogging.

Welcome!

LucidConfusions.com is Live!

I am finally going live here. I moved from ashed.wordpress.com. Thanks for all the support I got from all of you there. I hope you enjoy your visit here too. (I will try and make it most worthwhile for you.) Please do make sure to update your RSS subscriptions and bookmarks.

Happy Thanksgiving!

Note: On that note, Sreelesh and Seth have very interesting posts.

Note2: I will post details about why I moved to my own domain and my experiences in setting up the blog soon.

The next small step

New Domain Moving In

Woah! I have fallen too. I have decided to move to my own domain. I have started setting up WordPress on my domain. Will let you know once it is done. I don’t want all of you to see the mess I am making there! ;-)

Customer Service for India?

I think my bandwidth for accepting poor customer service is going down cause I am getting more and easily ticked nowadays for poor (atrocious) service. In the last one week,

  • one customer service executive of a web company banged the phone down on me because I asked her for a clarification. She was kind enough to say thank you before she did it.
  • a restaurant refused to take our dinner order even though we were above the minimum order limit even though they have delivered the same order twice before in the last one month. The man on the other end went on to deny that they have ever honored such orders. (Wow, now we are liars!)
  • Chennai autorickshaw drivers continue to demand that random figure that comes to their mind, when I want to hire them for a trip. It is amazing how they do it!

To think that this is the same country that manages some of the world’s best customer service centers and is also called a service-oriented economy. What happened? What are we missing? Do we really have to be taught to be courteous and respectful?

I don’t look at good customer service as a choice. It is an attitude. The same attitude when a unwelcome guest visits home. You don’t like him there but you still are courteous, kind and respectful to him.

If you look at the bigger (country-size) picture, there could be other possible reasons for this lack:

  • Education. Indian education really does not focus on services. Students (in primary, secondary and college education) are forced to excel in subjects they probably will never ever use in their whole lifetime. (But that may be why we get some of the best technical people around. A different point altogether.)
  • “Let the other guy do it” attitude.
  • “Everybody else seems to be doing it” attitude.
  • Slack in administration machinery.

And I am sure there are more reasons. What do you think are the (deeper) reasons for poor service from a country’s perspective?

The bold, authentic marketing statement

Dove’s new series of campaigns – this time, a direct attack on the beauty industry itself. Quite a bold stand!

www.campaignforrealbeauty.co.uk has three campaigns -

Onslaught says – “Talk to your daughter before the beauty industry does”
Dove Onslaught Campaign

Evolution – the real beauty workshop, that shows people getting made for ads and magazine covers.
Dove Evolution Campaign

Pro age – “too old to be in an anti-aging ad”
Dove Pro Age Campaign

These are powerful and authentic stories. Stories you want to believe is true. Stories you know, could be true. Authentic stories reach out to people. It is no wonder that Dove, a UniLever brand, is one of the best-selling world over.

Brand Change – Whose decision is it anyway?

Just read The Best and Worst Logo Remakes of the Century and UnderConsideration’s Brand New blog. They give a comparison-commentary about the changes that have taken place in some of the most well known brands around the globe.

Reminds me of what my Brand Management professor said a couple of years back – “It is not the consumers who get tired of the brand image or marketing message but the marketers.” Marketers spend so much time with their brand – they think even their audience is getting tired of it. They could not be more wrong!

As a marketer, I admit, one should be aware of the signs when the branding goes bad or needs a little shine. But change, for the sake of change, may not be the best decision for a brand. After all, it disrupts the very essence that branding is supposed to establish – trust. When a consumer sees a brand he trusts, he is comfortable. Don’t take that away from him!

Relevant Content in Right Containers

When you make your next brochure, website or presentation, think from your audience’s perspective. What is he/she looking for? Don’t tell them all that you know (e.g. list of features). Give them more!

It is like borrowing empty jars from them and filling your content accordingly, depending on the size and shape of the jar. Only when the content is relevant to the user, will they ever show interest. And interest evokes action.

Technorati’s new moving interface

Did you see the new technorati interface? It moves.

Technorati Auto Scroll Feature

New blog posts are added on top of the page/channel and the older posts scroll down. Good idea..but I noticed that the movement continues when you are not on the page as well. Well, it makes sense for a website that is trying to capture more than 1000 posts every second.