Security & the Buying Process

June 26, 2007 — Leave a comment

I was looking for a guitar processor and decided to go for a used/refurbished model. My friend recommended Guitar Center (www.guitarcenter.com). I spent close to 12 hours researching what would be my best buy. I called the store finally to confirm availability. It was. But I ran into trouble because they said the shipping address and the billing address needs to be the same. So plans squashed.

Another google search landed me in Daddy’s Junky Music (www.daddys.com). Found my processor. Made the call. Again the same issue. But this time, the store clerk asked me to call Daddy’s corporate office and find out if something was possible. Well l did just that and they said it is quite possible to buy with separate billing and shipping address as long as I am able to validate the genuineness of card and card owner. Voila! I ordered my guitar processor and look forward to it.

Two similar situations. Two different approaches. It is good to know that stores are taking precautions to avoid credit card fraud. But when every other online store has some approval mechanism in place, why should you miss out? Security is a good thing. But it shouldn’t come in the way of the buying process. It should enable it.

Could it be possible that the Guitar Center store clerk did not know that his corporate office may have had a workaround?


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