What matters now: a free e-book (0)
12/18/09 •
One of my favorite marketing authors, Seth Godin is releasing his new book in New York on January 15. But he teamed up with some 70 others popular in what they do and released a new (free) e-book. The e-book is titled “What Matters Now” and is available for download here.
Lot of great authors and [...]
Recent Posts
Value in today’s marketing (5)
12/02/09 •
Creating value is a difficult thing. If you market products or services, you need to provide value in terms of quality, functionality and pricing. If you are marketing yourself, you create value by doing things differently and making it work by doing it differently.
But what do you do when you have competition? Creating value is [...]
Foggy morning in Kerala (0)
11/22/09 •
Proof that winter has started in South India. I haven’t seen a foggy morning in Kochi for a long time. Pretty cool here but it would get warmer during the day.
8 Steps To Writing Better (11)
11/19/09 •
When I started writing this, I thought English was the largest spoken language. But Chinese Mandarin is. English is ranked third. English is the official language in 53 countries. And I kinda get the feeling that it is one of the most abused languages in the world too. (Abused may be too harsh a term [...]
Would (4)
11/17/09 •
Would you unfollow Barack Obama’s (so-called) Twitter account, now that you realize it has always been somebody else updating the account for him?
Would you decide not to get yourself a Mac because Apple so insists on you getting their own hardware and software in the name of total user experience?
Would you continue your credit card [...]
Videos of the week: Puppets, Time & Soda Pop (0)
11/13/09 •
Here are some videos I watched and loved this week:
1. The Soda Pop Store
This was one of my favorites. The Soda Pop Store (Galcos) in LA is unique. It sells sodas. And it does not sell Pepsi or Coke. It sells 500 different varities of soda pop from around the world. To be able to [...]
Hyundai: Marketer of the year (0)
11/10/09 •
Now that’s one brand I would never expect to win something like that. I have seen Hyundai ever since I was in school and it has always been a Korean car company. And we were told that “Korean car companies do not make good cars”.
But lot has changed over the years. They made better cars. [...]
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Featured Categories
Business»
12/02/09 •
Value in today’s marketing11/10/09 •
Hyundai: Marketer of the year10/16/09 •
A Campaign Against Bad Customer Service
Marketing»
12/18/09 •
What matters now: a free e-book12/02/09 •
Value in today’s marketing11/10/09 •
Hyundai: Marketer of the year
Technology»
10/14/09 •
Solar-Powered Cellphone. Really10/05/09 •
Yahoo! does full page newspaper ads5/02/08 •
Blogging. And here’s why.
Tips»
11/19/09 •
8 Steps To Writing Better11/17/09 •
Would11/13/09 •
Videos of the week: Puppets, Time & Soda Pop
Travel»
11/22/09 •
Foggy morning in Kerala10/23/09 •
Dubai Trip 2009 – Photo Tour10/13/09 •
Diwali: India’s 4th of July + lot of noise
